About the Author:
Mark Aquino is a registered nurse in California with a Bachelors of Science in Nursing and Masters of Health Administration from West Coast University. He has at least 5 years of experience in the front lines as a visiting nurse in home health and hospice in direct patient care. He is author of OASIS NINJA: A Home Health Nurse’s Guide to Visits, Documentation, and Positive Patient Outcomes. This guide provides nurses with the information they need to provide quality care to their patients in the comfort of their own homes. You can also find all his books here. Learn more at OasisNinja.com.
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One of the first questions you must ask yourself is where to recruit staff for your home health business. There are many places you can find staff for this industry, including community groups, nursing schools, job boards, and word-of-mouth recommendations. In addition, recruitment agencies charge an exorbitant fee for the services. If you’re looking for the best people to work for your home health business, consider these four places to start looking.
Community groups
One of the most effective ways to expand your local home health agency is to engage with community groups. These groups will help you recruit qualified home health staff for your organization. Attending events in the community is free and an effective way to market your agency. While you can hire a caregiver on your own, you must have a fallback plan if you are unable to find someone for the same day. Make sure that your caregiver has the proper background checks and is certified. State health departments also maintain databases of certified home health workers.
Another way to increase the number of qualified applicants is to offer better pay. As wages continue to rise, competition for home health staff becomes more fierce. This is especially important in an environment where minimum wages are rising. Wages need to be competitive to attract and retain staff. Additionally, reimbursements from Medicare and Medicaid are not keeping up with minimum wage increases. Therefore, community organizations should actively seek to build a network of staff in the community to recruit health workers.
Nursing schools
When the need for nurses outpaces supply, nurse recruiters get more aggressive. While the number of nursing jobs is predicted to grow 7% annually, the pool of qualified candidates is smaller than the demand. Recruiters offer incentives, loan forgiveness, and signing bonuses to lure top talent. However, desperate employers often forget about what nurses value most. Here are some suggestions for attracting top talent. Recruiting in-demand nurses requires creative thinking.
Licensed practical or vocational nurses can be employed in home health as a nurse. These nurses can make a median salary of $48,820 per year. They must be organized, detail-oriented, and highly skilled communicators. In addition, they must possess problem-solving skills. Depending on their experience and training, they can earn more or less than other types of nurses. But it is important to understand that home health nurse salaries depend on experience and education.
With baby boomers on the rise, the need for home health nurses will only increase. As the population ages, the number of medical issues increases. Older people also have higher rates of chronic illnesses and need regular medical attention. More baby boomers will retire over the next decade, increasing the need for home health nurses. With a growing number of retirees, healthcare organizations will have a difficult time filling vacant roles. This will present a great opportunity for nurses to consider home health as an alternative career option.
Nurses are in great demand and there are not enough qualified workers to fill the jobs. Several universities and colleges have programs geared toward nursing graduates. In New York, CUNY College of Nursing and Health Science offers over 70 fully accredited nursing programs and 17 different nurse credentials. Graduates are prepared for careers in the healthcare field and require hands-on experience. They must possess high ethical standards and have excellent clinical skills. The state’s recent COVID-19 pandemic has created a need for qualified nurses, so CUNY has been a pioneer in this endeavor.
Job boards
Most home health care agencies rely on one or more of the many recruitment channels, including job boards. The downside of this approach is that there is no guarantee of getting quality applicants, and postings on job boards can waste a significant portion of your recruitment budget. Fortunately, there are several alternatives to job boards, and one of them is using a partner agency. The benefits of using a partner agency are several, and a partner can help your business attract more quality candidates.
As a home health agency, building a strong career site is essential. According to Hireology data, career sites are 15x more effective than job boards at attracting top talent. Your career site should provide detailed information on your company’s culture, overall benefits, and career progression. You can also post detailed job descriptions to inspire high-quality candidates and build a pipeline of qualified talent. By including relevant information on your career site, you will increase your likelihood of attracting top talent and keep them engaged.
Another option is to use an industry-specific job board. One such site is Healthecareers. It caters to the healthcare industry, and has an extensive resource of nursing jobs. Besides the search function, Healthecareers has tabs for content, including articles and newsletters. Using the site is easy and quick, and it has a starred rating system so users can easily rate the quality of the site without interrupting the flow of their searches.
In addition to general job boards, there are niche job boards, which cater to specific industries. A niche board may be more focused on home health jobs and provide a better candidate pool than a larger one. While some candidates want results quickly, others value career resources. The choice is entirely up to you, but remember that efficiency and resources are the key factors. This strategy is proven to increase your organization’s efficiency and reduce hiring time.
Word of mouth
If you’re looking for the best home care employees, you can’t beat word of mouth recruiting. Employees are likely to spread the word about their employers, so it only makes sense to offer referral bonuses. But if word of mouth doesn’t work, you’ll have to go beyond the referral bonus to secure the best candidates. This guide will teach you how to successfully use word of mouth as a recruitment tool.
One way to draw good candidates is to provide training and career advancement to your staff. In addition to ensuring the quality of your candidates, advertise your home health job openings online. This way, job seekers can see the benefits of working with your agency and decide to apply. If you want to attract the best candidates, offer referral bonuses or non-monetary benefits. If the employee reviews are positive, it will likely encourage potential employees to apply.
As with any type of job, you should offer all the relevant information to prospective applicants. A well-defined job description and job descriptions will help you find the right candidate quickly. Be sure to post the requirements on your website and social media accounts to give potential employees the best chance of being hired. Make sure you’re reliable and honest; negative reviews will quickly dispel your good reputation. However, if you do have a positive online presence, you’ll have no problem attracting talented home health employees.
The most successful home health agencies make their hiring efforts a priority. They hire marketing reps once they start to generate enough revenue. The first marketing reps they hire are often the agency owners themselves. This is a necessity, but a home care agency with a well-developed marketing plan tends to do better than one that doesn’t. A home care software platform will help you track the leads and provide insight into the acquisition costs and retention rates.
About the Author:
Mark Aquino is a registered nurse in California with a Bachelors of Science in Nursing and Masters of Health Administration from West Coast University. He has at least 5 years of experience in the front lines as a visiting nurse in home health and hospice in direct patient care. He is author of OASIS NINJA: A Home Health Nurse’s Guide to Visits, Documentation, and Positive Patient Outcomes. This guide provides nurses with the information they need to provide quality care to their patients in the comfort of their own homes. You can also find all his books here. Learn more at OasisNinja.com.
Follow for more:
Email Newsletter – Facebook – Instagram – YouTube – Pinterest – Twitter (X) – TikTok – LinkedIn – Reddit
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